Sponsored post
About $750 a post at 100K to 1M followers.
Typical post gets 30.1K views. At $25 per 1,000, that's the price.
Estimated sponsored post price, by followers
What's your post worth?
Use your average views, not followers.
Estimated sponsored post price
-
Per 1,000 views
$25
Estimates. Real quotes move with niche, usage rights and exclusivity.
Rates by account size.
Typical views per post, and what they'd earn.
| Followers | Typical views | Sponsored post (est.) |
|---|---|---|
| 1K to 10K | 3.9K | $79 to $118 |
| 10K to 100K | 11.5K | $230 to $346 |
| 100K to 1M | 30.1K | $602 to $903 |
| 1M to 10M | 110K | $2,199 to $3,299 |
| 10M+ | 765K | $15,302 to $22,953 |
Price = typical views per post x $25 per 1,000, shown as a range of plus or minus 20%. Views come from our Instagram Reels benchmarks. These are estimates, not quotes.
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Live views, every post, one link.
Updated Nov 5, 2026 from 11,545 Instagram posts