Influencer campaign tracking for labels, brands and agencies
Prove your creator campaigns worked.
Every post measured against the creator's own normal. Paid vs organic split out. A live, branded result you can send.
A real example: Chappell Roan at Laneway Festival
Chappell Roan's 6 Laneway Festival TikToks (Feb 9 to 15, 2026) earned 21,323,583 views and 1,422,246 likes. Her median is 1.25M views per post, so 6 normal posts would have reached about 7.5M. The festival posts did 2.8x her normal. The best post did 5.6x. Her audience score is 92 out of 100, and her sponsored posts earn 3.6x the views of her organic posts.
Proof you can't prompt for.
Ask Claude with a scraper and you get 21,323,583 views. Whether that's good depends on months of data it doesn't have.
- A baseline per creator. Median views from their own history, so every post reads as a multiple. With a scraper: one snapshot. No normal to compare with.
- Paid vs organic. Sponsored posts detected and split, with the brands named. With a scraper: captions to read one by one.
- Real audience check. A 0 to 100 score from follower jumps, reach and engagement patterns. With a scraper: a follower count, bots included.
- Keeps counting. Posts keep earning views for weeks. The result keeps updating on its own. With a scraper: stale the moment you paste it in a deck.
Prefer asking Claude? Connect Buzzlytics and it answers with all of this. See the AI connector.
Pricing
Your first profile is free with no card. Paid plans: Starter $29/mo for solo marketers and small brand teams (1 seat), Growth $79/mo for growing brand and agency teams (3 seats) and Scale $199/mo for agencies and larger organizations (25 seats). Cancel anytime, and yearly billing is about 20% less. Compare plans
FAQ
Common questions
How do you tell whether a campaign worked?
Each creator has a normal: their median views per post. Buzzlytics compares every campaign post with it, so you see 2.8x her normal instead of a raw view count.
Do creators need to log in or connect their accounts?
No. Buzzlytics reads public numbers, so you add any creator by handle or link. Nobody connects an account or shares a password.
Can creators submit their own post links?
Yes. Send creators a submit link and every post they add lands in the campaign report.
Does it detect sponsored posts?
Yes. Buzzlytics flags sponsored posts, names the brands, and compares their views with the creator's organic posts.
How do you check that an audience is real?
The audience score runs from 0 to 100. It looks at follower growth jumps, views per follower, likes per view, comments and shares, and explains the result.
Which platforms are supported?
TikTok, Instagram Reels, YouTube Shorts, X and Facebook, in one campaign.