Top 34 Beauty Instagram Reels Accounts (November 2026)

Views per post

Followers aren't views.

The biggest accounts aren't always the ones getting the most views per post.

Median views per post, last 30 days

Selena Gomez

57.6M

charli

Tasya Farasya

1.7M

Rare Beauty by Selena Gomez

847K

ASOS

522K

Charlotte Tilbury, CBE

372K

Kylie Cosmetics

279K

Primark

271K

The top 20.

Refreshed daily from public profiles.

#	Creator	Followers	Views per post	Engagement	Posts
1	S Selena Gomez ✓@selenagomez	402.4M	57.6M	152.3%	2,188
2	C charli ✓@charlidamelio	40M	2M	1605.6%	506
3	K Kylie Cosmetics ✓@kyliecosmetics	23.8M	279K	13.5%	2,659
4	A ASOS ✓@asos	14.6M	522K	-	407
5	P Primark ✓@primark	11.5M	271K	8.6%	10,008
6	R Rare Beauty by Selena Gomez ✓@rarebeauty	8.7M	847K	11.6%	5,178
7	G Girls ✓@girls	8.3M	-	5.8%	22,219
8	C Charlotte Tilbury, CBE ✓@charlottetilbury	7.6M	372K	8.4%	13,518
9	T Tasya Farasya ✓@tasyafarasya	7.4M	1.7M	17.9%	4,427
10	R Revolution Makeup ✓@makeuprevolution	3.4M	34.7K	10.3%	12,606
11	P Pixi by Petra ✓@pixibeauty	3M	29.9K	20.2%	6,624
12	B BEAUTY BAY ✓@beautybay	1.8M	48.4K	2.1%	3,252
13	C Cult Beauty ✓@cultbeauty	1.6M	18.5K	11.2%	11,271
14	I ICONIC London ✓@iconic.london	1.6M	-	1.9%	960
15	B Boots UK ✓@bootsuk	1.2M	63K	5.0%	5,682
16	S Superdrug ✓@superdrug	1.1M	17.9K	10.6%	16,303
17	R Rimmel London💄 ✓@rimmellondon	1.1M	11.3K	12.9%	5,342
18	E ELEMIS ✓@elemis	836K	16.4K	0.6%	203
19	L LOOKFANTASTIC ✓@lookfantastic	811K	16.2K	4.8%	13,443
20	S Soap & Glory ✓@soapandglory	720K	7.5K	152.8%	4,936
21	T Taylor Malkov ✓@malkovtaylor	710K	-	44.1%	947
22	G Glamour UK ✓@glamouruk	675K	11.2K	9.1%	10,009
23	G Grazia UK ✓@graziauk	496K	18.7K	9.3%	10,008
24	V veryuk ✓@veryuk	491K	12.8K	0.2%	504
25	M Medik8 ✓@officialmedik8	463K	27K	1.2%	1,834
26	K Kashaf Ali@kashaff_alii	390K	-	14.4%	302
27	E eliza ✓@eliza.co.uk	369K	26.9K	0.7%	3,335
28	K Kristen Hollingshaus ✓@hauskris	277K	-	2.0%	748
29	R RAIZA CONTAWI ✓@raizacontawi	237K	-	3.1%	136
30	T TROPIC ✓@tropicskincare	230K	45K	4.1%	3,432
31	C Cecilia Ngan@no7	166K	90.4K	1419.5%	4,562
32	L Liz Earle Beauty Co. ✓@lizearlebeautyco	156K	6.4K	20.0%	2,450
33	S Savers Health & Beauty@savers_hb	137K	-	13.7%	864
34	D DELI DELI \| Creadora de Contenido@deli_enid	2.4K	842	15.3%	1,016

See all 34 beauty creators →

Rankings reflect accounts tracked by Buzzlytics, not every account on Instagram Reels. Stats are from each account's latest tracked snapshot.

Questions.

Who is the biggest beauty creator on Instagram Reels?

@selenagomez (Selena Gomez) tops Buzzlytics' beauty leaderboard with 402,391,765 followers as of November 2026.

How is this Instagram Reels leaderboard ranked?

Accounts tracked by Buzzlytics are classified into niches from their content (hashtags and bio) and ranked by follower count. Views per post is the median of each creator's posts from the last 30 days. The board refreshes as accounts are re-scraped.

How do I get my account on this leaderboard?

Search your @username on Buzzlytics to start tracking it. Once your account is classified into the beauty niche and has enough tracked data, it becomes eligible for ranking.

More Instagram Reels leaderboards

Buzzlytics tracks publicly available Instagram Reels profile data. Accounts get a niche from the hashtags on their posts and their bio, then are ranked by follower count. Not affiliated with Instagram Reels. Profile owners can request removal via support@buzzlytics.io.

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Updated Nov 5, 2026 from 488 posts by the top 28 beauty creators