Live data · Niche leaderboard

Top food & cooking creators on Instagram Reels

Ranked by followers. Views per post from the last 30 days.

Typical post, top food & cooking creators
27.1K

median views per post, last 30 days

Engagement, typical food & cooking creator
3.4%

vs 4.6% for all Instagram Reels creators

Most views per post
L
Lidl GB4M per post

146x the typical top-creator post

Views per post

Followers aren't views.

The biggest accounts aren't always the ones getting the most views per post.

Median views per post, last 30 days

The top 20.

Refreshed daily from public profiles.

#CreatorFollowersViews per postEngagementPosts
1J
Jamie Oliver ✓@jamieoliver
10.6M-21.5%11,626
2H
Harrods ✓@harrods
2.1M44.5K46.9%9,415
3K
KITKAT ✓@kitkat
1.2M-22.1%1,314
4A
Aldi UK ✓@aldiuk
939K226K6.4%3,670
5P
Pauly Long ✓@paulylong
774K-3.6%2,467
6K
KFC UK & Ireland ✓@kfc_uki
744K42.4K7.1%1,390
7T
Tesco ✓@tesco
724K49K0.8%5,569
8W
Waitrose ✓@waitrose
694K53.1K2.9%4,362
9A
Asda ✓@asda
628K34.1K1.6%7,011
10P
@popeyes ✓@popeyes
591K-3.1%1,283
11L
Lidl GB ✓@lidlgb
520K4M0.4%2,276
12N
Nando's UK & Ireland ✓@nandosuk
457K40.9K13.1%1,625
13C
Cadbury UK ✓@cadburyuk
443K9.9K2.0%1,994
14K
KFC Colombia ✓@kfc.colombia
423K-4.3%479
15S
Sainsbury's ✓@sainsburys
411K54K0.8%3,715
16W
WWF UK ✓@wwf_uk
398K94.2K22.2%4,059
17H
Hotel Chocolat ✓@hotelchocolat
368K52.1K7.2%4,098
18M
Morrisons | Fresh Food & Recipes ✓@morrisons
356K54.3K1.8%5,802
19W
Wingstop UK ✓@wingstopuk
333K69.3K1.5%1,548
20J
Joseph Joseph ✓@josephjosephofficial
289K20.1K1.9%641
21M
Mowgli Street Food ✓@mowglistreetfood
276K17.3K8.4%7,394
22H
HelloFresh ✓@hellofreshuk
265K12.6K1.0%4,470
23G
Gousto ✓@goustocooking
263K26.8K9.1%4,085
24I
itsu ✓@itsuofficial
235K-2.7%1,489
25I
Iceland Foods ✓@icelandfoods
233K33.1K8.9%4,397
26P
Puttshack USA@puttshack
221K4.7K2.6%1,359
27H
Hawksmoor ✓@hawksmoorrestaurants
190K9.4K5.2%4,225
28G
GAIL's ✓@gailsbakery
186K44K7.3%3,813
29F
Flat Iron@flatironsteak
169K-4.6%1,519
30P
PizzaExpress ✓@pizzaexpress
166K10.6K0.8%941
31B
Breast Cancer Now ✓@breastcancernow
163K25.7K6.9%3,860
32J
Julie Smith@its.juliesmith
157K480K5.7%434
33H
Honest Burgers ✓@honestburgers
153K13.2K10.1%3,896
34L
L O N E ✓@mylonepov
150K116K3.3%580
35T
Tony’s Chocolonely UK & IRE 🇬🇧🇮🇪 ✓@tonyschocolonely_uk_ire
144K12.6K5.2%1,352
36P
pizzapilgrims ✓@pizzapilgrims
127K10.1K5.1%2,508
37B
Bojangles ✓@bojangles
125K24.1K6.3%494
38B
Burger King UK ✓@burgerkinguk
122K6.8K3.0%1,793
39F
Five Guys Burgers & Fries ✓@fiveguysuk
117K35.7K3.1%1,683
40J
Just Eat ✓@justeatuk
107K-0.8%666
41M
Miller & Carter UK@millerandcarter
98.5K14.3K3.2%2,372
42Z
Zizzi | Italian Restaurant ✓@wearezizzi
96.1K11K8.2%2,587
43G
GDK - German Doner Kebab ✓@germandonerkebabuk
92.2K7.4K3.8%1,290
44✨
✨Goodfood Mealkit Delivery 🍽️ ✓@goodfoodca
84K-1.9%658
45E
Erin Tridle@erintridle
81.1K-3.2%1,508
46T
TGI Fridays UK ✓@tgifridaysuk
69.1K5.5K4.1%1,435
47S
Slim Chickens UK & Ireland@slimchickensuki
68.3K5.9K5.7%989
48M
Marmite@marmite
67.8K437K2.9%707
49T
tortilla ✓@tortillauk
65.7K4.4K1.9%2,841
50S
Swizzels ✓@swizzels_sweets
59.9K4K5.1%2,157

Rankings reflect accounts tracked by Buzzlytics, not every account on Instagram Reels. Stats are from each account's latest tracked snapshot.

Questions.

Who is the biggest food & cooking creator on Instagram Reels?

@jamieoliver (Jamie Oliver) tops Buzzlytics' food & cooking leaderboard with 10,580,843 followers as of November 2026.

How is this Instagram Reels leaderboard ranked?

Accounts tracked by Buzzlytics are classified into niches from their content (hashtags and bio) and ranked by follower count. Views per post is the median of each creator's posts from the last 30 days. The board refreshes as accounts are re-scraped.

How do I get my account on this leaderboard?

Search your @username on Buzzlytics to start tracking it. Once your account is classified into the food & cooking niche and has enough tracked data, it becomes eligible for ranking.

More Instagram Reels leaderboards

Buzzlytics tracks publicly available Instagram Reels profile data. Accounts get a niche from the hashtags on their posts and their bio, then are ranked by follower count. Not affiliated with Instagram Reels. Profile owners can request removal via support@buzzlytics.io.

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Updated Nov 5, 2026 from 549 posts by the top 50 food & cooking creators